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GSMA at their Global Awards Ceremony held in Barcelona, 2008, selected Netcore's MyToday platform as one of the few select winners in the "True Mobile Start-ups" category.
MyToday Dailies is a FREE, Direct-to-Consumer Subscription service which puts the user in control by giving user the option of opting in to the fascinating services by MyToday dailies. This unique service has grown to a formidable audience strength of close to 4mn unique users, making MyToday the largest sender of SMS in India, accounting for 4% of India's SMS traffic.
MyToday delivers over 350 million SMS each month for over 11 million subscriptions across 50 channels.
Nielsen Research Findings
Average Age is 25 years
69% are from Nuclear families
64% are Graduates or above
30% use GPRS regularly & total of 59% have access to GPRS
MyToday as a Service
Nielsen revealed a spontaneous awareness of 99% of the MyToday Service
84% believe that they get the latest information and updates from MyToday before any other medium
99% feel the ease of subscribing to the service is a huge benefit.
95% of the total respondents said he/she chooses when to read the SMS they receive
95% subscribe to only those channels that are relevant to them
98% said they will continue the service & recommend the service to others
76% read all messages they’ve subscribed to
43% recall seeing an ad on the service
30% of them have taken action based on the ad
40% forward/share MyToday content with friends and relatives
How a user starts a service on MyToday?
To start a MyToday service, sms START<Keyword> <Your_City> to 092230 50606
E.g. START NEWS MUMBAI to 092230 50606
You can get updates on the following Keywords
Live
General
Sun signs
Entertainment
Regional
News
Sensex
Cricket
Biz
Money
Tech
Manager
Bible
Gita
Kalnirnay
Quiz
Quotes
Word
Beautycare
Home
Travel
Career
Health
WeSpeak
Aries
Taurus
Gemini
Cancer
Leo
Virgo
Libra
Scorpio
Sagittarius
Capricorn
Aquarius
Pisces
CelebTalk
HindiMov
EngMov
Bollywood
Jokes
Love
BuzzinMum
BuzzinDel
BuzzinBlr
Chennai
Hinews
Knnews
Mlnews
Tanews
Telnews
Himovies
Knmovies
Mlmovies
Tamovies
Telmovies
Tamovnews
Mlmovnews
Kamovnews
Tlmovnews
For START/STOP sms, charges applicable are as per your operator plans
