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| | Brand: | MONEYCONTROLMONEYCONTROL | | Objectives: | To get maximum downloads for its application 'MoneyControl's Portfolio Manager' | | Strategy: | Web18 was suggested Sensex as the TG was investors who have invested in stock markets & have a GPRS connections. | | Solution: | Moneycontrol's application was pushed on the Sensex Channel across the country & subscribers were asked to download this free application through GPRS on their handset. | | Campaign: |  |
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