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| | Brand: | COLGATE MAXFRESH | | Objectives: | Colgates objective was to engage youth with its new product 'Colgate MaxFresh ASAR' | | Strategy: | Colgate identified & focussed its activity on youth followed channels like Love/Jokes/Prem | | Solution: | Colgate ran teasers on identified channels asking subscribers to sms ASAR to get tips on 'Dating & Love'. All the respondents got 10 Tips from Colgate, wherein Colgate subtly has integrated the USP of 'MaxFresh Asar' & attained a high level of engagement. The activity was done in Metros & they got a massive response from the youth | | Campaign: |  " |
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