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| | Brand: | TATA SALT | | Objectives: | To associate its brand with Independence Day. | | Strategy: | Reinforcing brand proposition with a relevant tactical event day. | | Solution: | Tata Salt did a road block on Aug 15th, wherein all the ads on that particular day carried TATA's message ,"Wishing Independence Day from TATA SALT- Desh Ka Namak" & associating it with the country's independence. | | Campaign: |  |
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