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| | Brand: | TATA SALT LITE | | Objectives: | To ensure visibility & engagement of their newly launched product 'TATA Salt Lite'. | | Strategy: | Choose markets where the product was available & pick & choose channels like Health & Sensex (high stress lifestyle). | | Solution: | Since the product was available only in few markets, the activity was restricted in selected markets. The emphasis of the campaign was to educate consumers about the merit of Low Sodium content, without compromising on the salt intake & taste. There were several tips on how to stay healthy without decreasing your salt intake which were pushed to all respondent, By doing this activity TATA Salt managed to get fair chunk of responses/ database of people who were health conscious. | | Campaign: |  |
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