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| | Brand: | FABINDIA | | Objectives: | Fab India's objective was to educate consumers about the benefits of Organic foods/products. | | Strategy: | To get consumer subscribe to their educational channel, which will educate them on the merits of organic foods | | Solution: | Fab India used MyTodays platform to educate their potentials customers on the merits of organic foods i.e. tastier, zero chemicals etc & subtly pushed their brand association with the organic products. | | Campaign: | 
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