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| | Brand: | BABUBHAI JAGJIVANDAS | | Objectives: | To create awareness about its stores & ensures maximum footfalls. | | Strategy: | This was purely a branding campaign used to inform the consumers of the name change which it changed to BJ. | | Solution: | Since Babubhai Jagjivandas wanted itself to be known as 'BJ' & hence the activity was essentially branding. This was done by branding the News & Sensex Channel as News By BJ etc for the month & hit maximum eyeballs. The client also used our shortcode to promote their store locator service, wherein a consumer can get to know to the closet store details via sms. | | Campaign: |  |
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