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| | Brand: | HUL PURE-IT | | Objectives: | To create generate leads for their product | | Strategy: | Since the product was targeted on women's we choose female skewed channels to run its activity. | | Solution: | HUL's Pure-it did a lead campaign with us, wherein the activity was run on female skewed channels like Home / Beauty Tips / Health etc. The communication ran as an teaser asking people to sms 'Pure-it', to get complete details on the offering. All respondent got series of messages from Pure-it on the competitive advantages of the product vis-a-vis other competitor & this ensured that these respondents were informed lot when the call center called them, ensuring easier conversion. | | Campaign: | 
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